Tag: transactional sms

Transactional SMS: Boosting Engagement & Reducing Cart Abandonment

Transactional SMS: Boosting Engagement & Reducing Cart Abandonment

Transactional SMS refers to text messages sent by businesses to communicate essential information related to transactions or account activities. Unlike promotional SMS, which is often used for marketing campaigns and offers, transactional SMS is designed to deliver timely, relevant updates that are crucial to the customer’s purchase journey. These messages are usually sent in response…