There are several responsibilities of an SEM consultant here is the list of some very much popular responsibilities have a look:
Conducting keyword research to target relevant search terms.
Developing and managing PPC campaigns to increase visibility.
Crafting compelling ad copy to boost click-through rates.
Monitoring and optimizing campaigns for performance and ROI.
Analyzing data to identify trends and improve strategies.
Managing budgets and bidding strategies effectively.
Staying updated with SEM trends and search engine algorithms.
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