emmasmith

Cross-Device Tracking in GA4: Understanding the Full Customer Journey

With this internet age, consumers are engaging with brands on multiple devices—desktops, laptops, tablets, and mobile phones. In order to have an end-to-end picture of how consumers engage, companies require cross-device tracking.  In comes Google Analytics 4 (GA4), which comes in handy with advanced capabilities like Google Signals to connect consumer behaviour across multiple devices….