Today, engaging patients by merely sending emails, messages, phone calls, or through mobile apps is completely outdated. The journey involves: enhancing the user experience by boosting efficiency, speed, accuracy, and strategy. The acceleration of AI-powered self-service tools in the PBM industry, especially during COVID-19, has created overwhelming demand-led innovation to help patients collaborate seamlessly with their payers, providers, and pharmacies.
Gone are those if you’re still thinking of keeping your customers engaged with your brand by merely sending emails, messages, phone calls, or mobile apps! They are expecting way beyond that today. It begs the question: Is the rapid evolution of self-service tools creating the need to expect more and more…
To be right on the button, when we say self-service tools, the first thing that comes to our mind is applications powered by artificial intelligence (AI). In a nutshell, the emergence of AI in almost every gamut of the industry has upgraded the standards of delivering services—respectively within our fingertips.
Out of all the industries that exist today, healthcare is the one that plays an important role in people’s lives to help and provide better patient care at all times. However, the industry is constantly plagued by the world’s biggest challenge of “providing on-par patient care using high-end technologies and helping patients collaborate seamlessly with their payers, providers, and pharmacies.”
Approaching the Challenges by Capturing the Scope
The COVID-19 pandemic unleashed new opportunities across industries in both vertical and horizontal dimensions and created overwhelming demand-led innovation in the PBM space. Let’s take one step back to revisit the time when the pandemic hit and the pressure the health systems had to take to adapt to new ways in order to improve patient care. (Discussed in our previous article )
While PBMs continuously strive to reduce drug costs and improve member experience, it’s a wheel within a wheel when the exchange of information and seamless workflow process decides the value of the patient care journey. Agree?
