Hiring a company to handle the SEO of your business or brand can be a significant step. Before you know about the company you are going to hire, you must have a working knowledge of the world of SEO. This article is an introduction to some common terms in this field that will help you establish a connection with the SEO Company of your choice.
Algorithm
The general meaning of this term is a sequence of actions performed including calculations and automated reasoning. In the context of SEO, the term refers to Google’s algorithm that automates organic search results. This algorithm factors in over 300 different signals.
Canonical Tag
The term is used to denote the HTML markup placed on a web page. This markup is not considered as an authority page. The tag tells the search engines to look at the URL specified in the tag. It serves as an authority and preferred version of the page. It passes link juice and rankings to that URL.
Click through Rate
You will get to hear this term a lot during your interaction with the SEO Company Noida. It refers to the rate at which the users click on a website from organic or paid search results. This serves as a way to gauge the title and description performance of your website.
Content Management System
CMS is known as an application used to manage digital content in a combined environment. Some examples of content management systems include WordPress and Magento.
Dynamic Tags
There are various SEO page elements. Some of these elements are automatically generated using placeholder tokens. It helps to put passable meta tags on all pages of a site quickly. These are used to give pages on a site’s different titles, meta descriptions, and other SEO elements that are unique for search engines.
Google Analytics
This is a term used for online analytics software and services that collect and report on web traffic. It allows marketers to track the progress of your website’s conversions, revenue, traffic sources, and paid campaigns.
Google Search Console
This is a term used for a free online service provided by Google. It helps to monitor a website’s index and crawl status. The online service was formerly known as Google Webmaster Tools.
Keyword Research
You will hear the term a lot during a campaign with SEO Company. The term emphasises research on competitors and a site’s current rankings. It helps develop a list of keywords to target for on-page optimization. It also helps in directing content development and link building.
Link Building
This is a term used for the practice of gaining links from other websites. These links help in improving the authority of a site. The typical link-building process includes local citation building. It also includes blogger outreach, forums, etc.
Sitemap
The term refers to the list of pages on a website. It is easily accessible to search engines, crawlers, and users. These sitemaps are generally formatted as an XML file and organized as a hierarchy. They are useful for indexing new and updated web pages.
Conclusion
The terms mentioned above will help you understand the way forward with an SEO company Noida. You will be able to understand the terms they put forward and add meaningful suggestions to the conversation.
