In today’s digital landscape, local businesses in Blackpool must leverage search engine optimization (SEO) strategies to stand out online. One of the most effective tactics is using location-based keywords, which help businesses rank higher in search engine results pages (SERPs) when potential customers search for services or products within the area. This article will explore how Blackpool businesses can use location-based keywords to improve their rankings, covering the importance of local SEO, how to conduct keyword research, effective keyword placement, and best practices for maximizing visibility.
The Importance of Local SEO for Blackpool Businesses
Local SEO focuses on optimizing a business’s online presence to attract more customers from specific geographical locations. For businesses in Blackpool, appearing in local searches can lead to increased foot traffic, inquiries, and sales. Consider the following statistics:
- 46% of all Google searches have local intent (i.e., people searching for businesses near them).
- 78% of local mobile searches lead to an offline purchase within 24 hours.
- Google’s Local Pack (the top three business listings displayed on a map) captures 44% of local search clicks.
By integrating location-based keywords into their SEO strategies, Blackpool businesses can improve their chances of appearing in these high-visibility areas, leading to more customer engagement.
Conducting Keyword Research for Blackpool-Based Businesses
What Are Location-Based Keywords?
Location-based keywords include geographical identifiers that help search engines match users’ queries with relevant local businesses. Examples include:
- Generic Keywords: “cafés in Blackpool,” “Blackpool hotels,” “Blackpool plumbers.”
- Neighborhood-Specific Keywords: “hair salon in South Shore Blackpool,” “North Pier Blackpool restaurants.”
- Service-Based Keywords: “emergency locksmith in Blackpool,” “wedding photographers Blackpool.”
- Landmark-Related Keywords: “hotels near Blackpool Pleasure Beach,” “restaurants near Winter Gardens Blackpool.”
Tools for Finding the Best Keywords
To identify the right location-based keywords, Blackpool businesses should use:
- Google Keyword Planner – Helps find popular search terms with local intent.
- Google Trends – Shows trending search queries related to Blackpool.
- SEMrush & Ahrefs – Offer in-depth keyword analysis and competition insights.
- Google Autocomplete & “People Also Ask” – Provides real-time keyword suggestions.
For example, a Blackpool-based bed and breakfast might discover that “seafront B&Bs in Blackpool” has high search volume and low competition, making it a valuable keyword to target.
Strategic Placement of Location-Based Keywords
Once the right keywords are identified, placing them strategically across digital assets is key. Here’s how Blackpool businesses can do it effectively:
Website Optimization
Incorporate location-based keywords into:
- Title Tags & Meta Descriptions: Example – “Best Fish and Chips in Blackpool | Seaside Dining”
- Header Tags (H1, H2, H3): Example – “Why Our Fish and Chips Shop is Blackpool’s Favorite!”
- Website Content: Include natural mentions of Blackpool in blog posts, service pages, and FAQs.
- Image Alt Text: Example – “Blackpool Tower seen from our seaside hotel room.”
- URLs: Example – “www.blackpoolbakery.com/blackpool-artisan-breads”
Google My Business (GMB) Optimization
A well-optimized Google My Business (GMB) listing is essential for ranking in Google’s Local Pack. Ensure:
- The business name, address, and phone number (NAP) are consistent across all platforms.
- The description includes location-based keywords (e.g., “Award-winning Italian restaurant in Blackpool town center”).
- High-quality images and local-focused customer reviews are present.
- Local keywords are included in Google Posts to boost visibility.
Content Marketing with Local Focus
Creating localized blog posts or landing pages can attract more visitors. Some content ideas include:
- “Top 10 Things to Do in Blackpool Near Our Hotel” – Ideal for hotels and B&Bs.
- “Best Seafront Cafés in Blackpool – A Local’s Guide” – Perfect for restaurants and cafés.
- “How to Plan a Beach Wedding in Blackpool” – Useful for wedding planners.
Including internal links to relevant service pages helps enhance site structure and SEO.
Local Business Directories and Citations
Listing businesses in local directories with location-based keywords can improve rankings. Key directories for Blackpool businesses include:
- Yell.com
- TripAdvisor
- VisitBlackpool.com
- Facebook Business Pages
- Bing Places
Maintaining NAP consistency across all platforms ensures Google trusts the business’s legitimacy.
Best Practices for Improving Local SEO Rankings
Build Local Backlinks
Backlinks from reputable Blackpool-based websites boost local SEO. Some strategies include:
- Partnering with local bloggers or influencers for reviews.
- Getting featured in local news websites (e.g., “Blackpool Gazette”).
- Sponsoring local events and being listed on their official websites.
Encourage Customer Reviews with Keywords
Encouraging customer reviews with location-based keywords can enhance credibility and rankings. Example:
Use Schema Markup for Local SEO
Schema markup (structured data) helps search engines understand business details better. Adding LocalBusiness schema with location-specific details increases visibility in rich snippets.
Optimize for Voice Search
With the rise of voice search, many people use phrases like:
- “Where’s the best hotel in Blackpool?”
- “Find a plumber near me in Blackpool.”
To optimize for voice searches, use conversational keywords and FAQ-based content.
Examples of Blackpool Businesses Using Location-Based Keywords
Example 1: Blackpool Hotels
A hotel near Blackpool Pleasure Beach can target:
- “Best family-friendly hotels in Blackpool near the Pleasure Beach.”
- “Seafront Blackpool hotels with free parking.”
Example 2: Blackpool Restaurants
A seafood restaurant could optimize for:
- “Best fish and chips in Blackpool seafront.”
- “Seafood restaurants near Blackpool Tower.”
Example 3: Blackpool Tradesmen (Plumbers, Electricians, etc.)
A plumbing service might use:
- “Emergency plumbers in Blackpool 24/7.”
- “Boiler repairs in Blackpool South Shore.”
These hyper-localized keyword strategies help businesses attract the right audience.
Conclusion
For Blackpool businesses looking to improve their search rankings, location-based keywords are a crucial tool. By implementing the right keyword research, strategic placement, and local SEO best practices, businesses can improve their visibility and attract more customers.
From optimizing Google My Business listings to using location-focused content marketing, every step taken helps establish a strong local online presence. With a well-executed SEO strategy, businesses in Blackpool can dominate local searches and increase revenue in an increasingly digital world.
