As a roofing SEO company, you know that finding new leads can be challenging. With so many options to choose from, potential customers have to develop a strategy and make an effort to stand out. But be of good cheer; there are practical and straightforward methods to attract more leads and grow your business. Whether you’re starting or looking to expand, these tips should help.
1. Make Your Website Work Harder
Your website is like a digital storefront for your company. It is the likely first point of contact for potential customers who want to learn about your services or company offerings. Your website must be easy to use and professional-looking. Otherwise, potential customers will leave before trying to contact you. To ensure your website ranks well and attracts the right audience, partnering with a reliable roofing SEO company can help optimize your site for better visibility and engagement.
Here’s how to improve it:
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Mobile-Friendly Design: Most searches for roofing companies occur on mobile devices. If your site is not optimized for display on smaller screens, you will lose potential customers. The resource-friendly design makes a website look good on all devices.
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Clear Contact Information: Include your phone number, email, and address on every page. Add a simple contact form to contact you.
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Service Pages with Roofing SEO: Create separate pages for each service you offer, such as roof repair, installation, or inspection. Use keywords such as roofing company and roofing SEO naturally within these pages so that search engines can match your site with customer searches.
Example: A Chicago-based roofing company used a new website that is mobile-friendly, uses keywords, and increases inquiries by 40%.
2. Boost Your Online Reviews
Positive reviews can make or break a customer’s decision to choose you over competitors. They act as proof that you’re trustworthy and provide quality service.
How to get more reviews:
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Ask Happy Customers: Once the work is done, ask happy customers to leave a review on Google, Yelp, or any review site of your choice. Email and text requests have also proven very beneficial.
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Respond to Reviews: Respond to both positive and negative reviews, hence showing concern for customer feedback.
Thank people for positive reviews and provide solutions for negative ones.
Example: After following up with its customers via email and asking them to leave reviews, a Dallas-based roofing company amassed more than 50 new 5-star reviews within six months, which resulted in a noticeable increase in calls.
3. Use Local Roofing SEO
Search Engine Optimization (SEO) helps people find your roofing company online when they search for related services. Local SEO, however, is more about getting people in your area to look for a roofing contractor.
Tips for better roofing SEO:
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Google Business Profile: Claim and optimize your Google Business Profile (formerly Google My Business). For your profile, add information on your location, services, hours, and photos of previous projects.
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Local Keywords: Use phrases like “roof repair in [your city]” or “roofing company near me” in your website content, meta descriptions, and blog posts.
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Directories: List your business on the major online directories, such as Yelp, Angie’s List, and Houzz. Make sure all listing information is complete, accurate, and consistent across all platforms.
Example: A Seattle roofing company improved its Google rankings by using location-based keywords and optimizing its Google Business Profile. It achieved direct local search results for “roofing contractor in Seattle.”
4. Leverage Social Media
Social media is not only for posting selfies and memes. It’s a great tool for roofing companies, as it can also be used to connect potential customers to Facebook, Instagram, and other platforms. Here are some tips to maximize the use of social media:
How to use social media effectively:
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Post Before-and-After Photos: Show off your roofing projects to highlight your expertise.
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Run Local Ads: Use Facebook or Instagram to reach homeowners in your area. To achieve your goals, you can specify particular demographic measures, such as age and location.
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Engage with Followers: Reply to comments and messages promptly. People appreciate quick responses and personal attention.
Example: An Atlanta-based roofing company uploaded pictures of its work before and after on Instagram to gain hundreds of likes, visibility, and new inquiries from homeowners.
5. Create Helpful Content
For advice, most people turn to the Internet and search for leaks or good materials for roofing. If you can create some useful content, you will attract leads who have faith in your expertise.
What kind of content works:
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Blog Posts: Common roofing questions, for example: How to Know If You Need a New Roof Top Roofing Materials for Homes in [Your Area].
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Videos: Record short videos with roofing tips or behind-the-scenes work that is announced on YouTube, Facebook or your website.
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FAQs: Add a Frequently Asked Questions section to your website. Include answers to questions like pricing and timelines, or answer questions.
Example: A Miami roofing company started a blog on roofing tips for hurricane season, which attracted homeowners who wanted advice, and many turned.
Bonus Tip: Partner with Other Local Businesses
Collaborating with businesses in your community can expand your reach. For example, team up with home improvement stores and real estate agents. You could partner with actors who can refer clients to you.
How to build partnerships:
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Giving Referral Commission to Leverage Job Leads.
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Referral by Social Media or Email Newsletter.
Example: A Denver-based roofing company has formed a partnership with a community real estate agency. The agency has referred new homeowners who inquire about roof inspections, which has resulted in more leads for the roofing company.
Final Thoughts
Attracting more leads doesn’t have to be complicated. Improving the website, collecting reviews, developing roofing SEO, staying active on social media, and putting an informative content section provide a pillar for visibility and certainly the trustworthiness of a roofing business. Small steps pile up, so picking one or two of these and going on from there is the direction forward.
If you’re looking for expert guidance, working with the best SEO company can give your business the edge it needs to rank higher. The roofing industry is tough, but these strategies can help you stand out.
